The world of packaging is constantly evolving, with the endless expansion and diversification of consumer products in the world, the demand for unique and sustainable packaging solutions has never been so great. The energy and deep thinking invested in new packaging solutions is fascinating and challenging.
The evolution of the packaging world
The field of packaging has experienced a series of changes in recent years. And quite thanks to innovative technologies. A new generation of consumers and dynamics in the global market are redefining the rules of the game for the industry where the field of packaging is an important part of it.
The strengthening of the high environmental awareness
The modern consumer is more aware of the dangers posed to our environment by unfriendly packaging materials. Raising awareness encouraged a shift in thinking that takes the issue of the environment seriously. Consumers consider the issue of sustainability before making purchase decisions, and this trend is expected to continue to increase in the future to the point of a blanket decision. This is true for most of the countries of the world that already internalize this thinking down to the last detail. In the field of packaging, this manifests itself in reducing the use of plastic compared to increasing the use of biodegradable paper and cardboard.
A significant ecological advantage of cardboard is its biodegradability. Cardboard decomposes in a relatively short time in compost, which reduces the impact on the environment. A main characteristic of cardboard packaging is its ability to be recycled. Cardboard can be recycled several times, thereby reducing waste and conserving resources.
Advanced technology in both design and production of packaging
Technological progress has created new trends in the design and production of packaging. The application of new technologies enables the creation of innovative and sustainable packaging solutions. From 3D design programs to new graphic design programs, contemporary technology plays an important role in packaging design. Advanced printing technologies such as laser paper cutting technologies, or the improvements of the “Scodics” company for example, (embossed selective varnish, embossed foil, etc.). Contributes a lot with new and very accurate options.
Companies must adapt to these new conditions and adapt their activities to the changing environmental and consumer trends. Adaptations to the newly created technologies contribute to new packaging designs and solutions, which brings a clear advantage to innovation on the part of the customers and a significant competitive advantage for them.
The unboxing experience
Today, cardboard packaging can be designed and branded in unlimited ways, for any product, with any unusual shape, which further increases the attractiveness of the packaging. The ability to print and custom produce each package strengthens the brand’s presence and recognition and makes the consumer’s unboxing experience a more meaningful experience than ever before. This has become an addictive online phenomenon, when people photograph themselves opening the packaging of a coveted product, one or another, and share it with an audience of millions! which is also exposed more than ever to the uniqueness of the packaging. And that should not be underestimated at all, but only invest the best efforts in the new cases, so as not to disappoint the consumers who always expect innovations in every field.
Contact us and give us a chance to prove to you that we are creative, competitive, service oriented, and to bring your product, with the help of our professionalism, to the highest place.
